Top 6 Reasons

Project Type

campaign

Client

qinetiq australia

Animated graphic showing a large glowing sphere labeled 'Main Sequence' at the center with six rays extending outward, each pointing to a reason: 'More Stable Than Stocks', 'Fundamentally Driven Income', 'Potential for Capital Appreciation', 'Putting the Power of Real Estate to Work for You', 'Better Tax Benefits Than Traditional Stocks', 'Provides Diversification'.

In 2016 QinetiQ Australia ran a Top 6 Reasons To Work For QinetiQ recruitment campaign on LinkedIn. The campaign’s purpose was to attract potential candidates, raise awareness of the company profile and drive recruitment leads. LinkedIn announced Gold Careers Pages in 2016 enabling you to create multiple versions of the careers page in order to target different audiences. I produced employee testimonial videos, banners for the QinetiQ Australia LinkedIn company page and website, plus LinkedIn post templates for the marketing team. Messaging and copywriting provided by Jenny Waller, Marketing Manager at the time.

As an employee at QinetiQ Australia you will:

SOAR as an inspiring leader and someone whose professionalism stands out.
SMILE because we enjoy working together.
SHARE with your community. We give back as a good corporate citizen.
SHINE with reward and recognition for your outstanding achievements.
SUCCEED at balancing your life and work. We are flexible and family friendly.
STRETCH yourself to learn more. We invest in your training and development.

results

All six employee testimonial videos*: 5 Likes, 1968 Views on QinetiQ Australia YouTube channel

*Note: Statistics current as at 2016. All employees involved in this project have since left the company.

Top 6 Reasons Icons

I followed QinetiQ’s brand guidelines to develop icons for each reason and used the bright colour palette to bring the campaign to life.

Graphic titled 'Top 6 Reasons To Work For Us' with six colorful icons and captions: #1 SOAR with a rocket, #2 SMILE with a smiley face, #3 SHARE with connected dots, #4 SHINE with a star, #5 SUCCEED with a trophy, and #6 STRETCH with award ribbons.

LinkedIn Post Templates

Employee Testimonials

Angela

Craig

Juliette

Michael

Gary

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