Indigenous Peoples Strategy 2026–2030
Project Type
graphic design
Client
woodside energy
Design
The design of Woodside’s Indigenous Peoples Strategy 2026–2030 was guided by the themes of Connection and Illumination, using storytelling as a guiding principle to create a meaningful and engaging visual narrative.
Connection
Globally, Indigenous Peoples share a deep connection to Country – a living presence that shapes their identity, culture and creative expression through art, stories and knowledge passed between generations. Connection is at the heart of Woodside Energy – connection to place, to people and to each other. Strong relationships are extremely important for responsible, sustainable and long-term business success. Together, they demonstrate that connection is a guiding light that strengthens relationships through mutual respect and a commitment to helping people lead better lives.
Illumination
There is a parallel between Woodside Energy and Crystal Worl’s artwork The Tlingit story of the Box of Daylight that I wanted to shine through the strategy layout – the concept of providing light, warmth and energy essential to human life.
Print Production
The strategy was printed locally on textured paper inspired by the paper substrates used by Indigenous artists, adding another meaningful layer to the overall design. The circular diecut introduces the artwork on the following page spread which serves as an extension to the story of the Raven releasing the sun, moon and the stars to the world. Producing the strategy in two additional languages makes this important document more accessible to a wider audience and helps its key messages reach more communities.
