Land Forces Conference

QinetiQ Australia attended a Land Forces conference in 2014, the premier land defence exhibition and forum in Australia, Asia and the Indo-Pacific region. They showcased a range of capabilities and land-related solutions to the delegates, such as acquisition advice, sustainment support, specialist engineering, and products (AWARD^® Evaluation Solution, Bushman^® global asset tracking system, Alerter of Approaching Rocket Munitions, Family of Advanced Cost Estimating Tools, Modular Electronic Warfare System and Persistent Wide Area Surveillance). The company required a number of items to be produced for a successful conference: A brochure, stand artwork, invitations (email and print), magazine advertising and a merchandise item (notebook).

Brochure

I was responsible for sourcing original imagery for the brochure and the other items related to the event. I organised two photo shoots in Victoria and Queensland, which involved sourcing talent, researching shoot locations, choosing the right photographers and writing a plan before making final decisions. The Spot UV used on the outer cover mimics the soldier's uniform material and gives it a more authentic look and feel.

Print Specifications

Pagination: 12pp Text + 4pp Cover
Flat size: 594mm(w) x 210mm(h)
Finished size: 210 x 297mm (A4 Landscape)
Text: Printed CMYK, double sided on 140 gsm Knight Smooth White.
Cover: Printed CMYK, double sided on 300 gsm Revive Laser High White. Spot Gloss UV Outer Cover.
Finishing: Trimmed, scored, folded and saddle stitched to finished size.

Exhibit stand (visual)

Invitation (print)

Invitation (eDM)

A7 notebook