Top 6 Reasons

Project Type

recruitment campaign


qinetiq australia

In 2016 QinetiQ Australia ran a Top 6 Reasons To Work For QinetiQ recruitment campaign on LinkedIn. The campaign’s purpose was to attract potential candidates, raise awareness of the company profile and drive recruitment leads. LinkedIn announced Gold Careers Pages that same year which enable you to create multiple versions of the careers page in order to target different audiences. I produced employee testimonial videos, banners for the QinetiQ Australia LinkedIn company page and website, plus LinkedIn post templates for the marketing team. The messaging of the campaign was as follows.

As an employee at QinetiQ Australia you will:

  1. SOAR as an inspiring leader and someone whose professionalism stands out.
  2. SMILE because we enjoy working together.
  3. SHARE with your community. We give back as a good corporate citizen.
  4. SHINE with reward and recognition for your outstanding achievements.
  5. SUCCEED at balancing your life and work. We are flexible and family friendly.
  6. STRETCH yourself to learn more. We invest in your training and development.
  • All six employee testimonial videos
    5 Likes, 1968 Views on QinetiQ Australia YouTube channel

Statistics current as at 2016.

Top 6 Reasons Icons

I followed QinetiQ’s brand guidelines to develop icons for each reason and used the bright colour palette to bring the campaign to life.

LinkedIn Post Templates

Employee Testimonials

Other testimonials
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