Business Growth Manager Social Media Ad

  • Software used:
    After Effects, Illustrator, Adobe Sketch app on iPad Pro
  • Client:
    QinetiQ Australia

In 2016, QinetiQ Australia’s Business Advisory Services Team experienced steady sales growth and needed a Business Development Manager to help them take their sales to the next level. I put together an animated video that matched the headline “Are you an expert at smashing sales through the roof?” to gain more interest in the role and increase the amount of applications being submitted. 323 people were reached through boosting the post on Facebook and it also gained 4 shares and 148 views.

I sketched out a storyboard that included information on camera angles, duration of the shot, audio details and a description of each frame. The ad was posted on LinkedIn, Facebook and Twitter.